Dermatologist Karen Kagha has been appointed Chief Medical Officer. Kagha‘s role is particularly important as the first step to the Know Beauty routine is a cheek swab.
She explains why they have opted to include a DNA test and a one minute diagnostic quiz.
“Every day, I am seeing people coming in wanting to know about what they can do for their skin today and for their skin in the future, and that’s where the DNA comes in,” Kagha says. “We’re looking at 46 chromosomes and specifically analyzing seven skin categories. Their results give them information on what their skin is more prone to develop and areas they need to be focusing on in the future.”
It is not compulsory to DNA test or the diagnostic quiz in order to try Know Beauty‘s products.
Both Beer and Hudgens have previously been open about their skin issues with acne.
“Your skin does not define you in any way,” Beer says.
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