BTS broke its own records, previously held by their song ‘Dynamite‘.
The records for the most viewers for the premiere of a video on YouTube and the premiere of a music video on YouTube have now been claimed by their new single.
Gaining 108,200,000 views in the 24 hour period since its release on 21 May, ‘Butter‘ also took the records for the most viewed YouTube music video in 24 hours and the most viewed by a K-pop group.
Finally, the single broke the record for the most streamed tracked on Spotify in the first 24 hours, with 11,042,335 streams.
The group also defeated Coldplay’s record for the most streamed group on Spotify, with over 16.3 billion streams as of April 27.
Coldplay formerly held the record with 16.1 billion streams.
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