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Dua Lipa Launches Collection With Puma

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Dua Lipa collaborates with Puma for 90’s-inspired collection. 

The singer made her runway debut earlier this year and is also launching her own curated newsletter, Service95 . You can read about this here.

For her latest venture, Dua surprises fans by teaming up with the sportswear brand for her first-ever capsule with the brand.

She took to Instagram to break the news in two separate posts – one post featuring cool BTS shots and the other official campaign snaps.

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A post shared by DUA LIPA (@dualipa)


Fans got a glimpse of what is to be expected in 2022.

The four-piece, limited-edition capsule, called Flutur, is undoubtedly inspired by 90’s fashion and will include footwear and clothing.

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A butterfly can be found on oversized hoodies and cropped t-shirts.

 

View this post on Instagram

 

A post shared by DUA LIPA (@dualipa)


“For me, butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphosis, and over this past year, the butterfly has become especially symbolic and meaningful to me,” said Lipa in an official statement, Nylon report.

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“The name of the capsule, ‘Flutur,’ is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with Puma.”

The collection is set to release globally on December 18 in Puma stores, online, and in selected retailers.

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