Hollywood
Kim Kardashian’s KKW Beauty Is Being Rebranded
Kim Kardashian’s makeup brand is set to receive its very own makeover as the star makes the announcement on her social media.
Kim announced the news in a series of tweets explaining what changes are set to take place.
The star explains that the rebrand will be to help modernise the brand such as, new formulas and a change of packaging to become more sustainable.
On August 1st at midnight we will be shutting down the https://t.co/FsvhIerHFs site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.
— Kim Kardashian West (@KimKardashian) July 6, 2021
On August 1st, the KKW Beauty website will be shutting down temporarily.
Along with changes to the formulas and packaging she also mentions how changes will be made to the website to “improve the customer shopping experience”.
TMZ reported that Kim’s brand hit the “billion-dollar mark” following a deal that was agreed with Coty Inc in which they paid “$200 million for a 20% stake” in KKW Beauty.
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