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Logan Paul And KSI Launch New Drinks Company Together




Logan Paul and KSI have set aside their differences and launched a brand-new drinks company together. 

During an Instagram livestream on Wednesday, the two YouTubers announced that they would be launching their own drinks company, Prime, with their first drink Prime Hydration releasing sometime this year.

The pair say they are aiming to “rival some of the biggest companies on Earth” with their new beverage, including “Pepsi, Coke, Gatorade and Powerade.”


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A post shared by Logan Paul (@loganpaul)

“We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle. Now that we’re both fighting for the same team, we truly believe the sky is the limit,” Paul and KSI said in a joint-statement.


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A post shared by KSI (@ksi)


At the moment little is known about the contents of the new drink except that it includes 10% coconut water.

Paul also revealed that Prime Hydration will be available at most major US retail stores including Walmart, Target and Kroger upon release.

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