Norway Introduce Law Requiring Influencers To Declare Retouched Images

Norway has passed a law that requires social media influencers to declare any images that are retouched to their followers. 

It has been declared that it is for influencers to post promotional images that have been modified without notifying their followers.

This applies to Instagram, TikTok, Facebook, Snapchat, and Twitter.

These changes to the law have been made by the Norwegian Ministry of Children and Family Affairs.

The amendments passed with 72 to 15 votes in government, include a duty “to mark retouched or otherwise manipulated advertising when this means that the person’s body in the advertisements deviates from reality in terms of body shape, size and skin” as reported by New York Post.

The proposal that was placed in front of the Norwegian Parliament expresses that “Body pressure is always there, often imperceptibly, and is difficult to combat.

“A requirement for retouched or otherwise manipulated advertising to be marked is one measure against body pressure.”

Any edited images posted have to now be marked with a standardised label designed by the Ministry of Children and Family Affairs.

Those who violate the new regulations will face fines and potential imprisonment.

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