Notorious Fast Fashion Brand Has Launched A Reality TV Show Featuring Khloé Kardashian

Fast-fashion brand Shein have produced out a reality tv program on YouTube, SHEINX100KCHALLANGE.

The series will whittle down 30 design contestants to just 5, and the top 5 will be flown out to LA.

The will be given the chance to win 100k prize fund – and a capsule collection on the brand’s e-commerce platform.

The series landed 22nd August, with the second episode just airing.

The judges will include Khloé Kardashian, Zendaya’s stylist Law Roach, designers Christian Siriano and Jenna Lyons, and fashion editor Laurel Pantin.

Many are seeing the irony in this, as the brand has repeatedly been accused of stealing from independent brands.

One designer Bailey Prado spoke to Dazed and claimed that her “full life” has been copied by the brand.

The brand has claimed the venture is “philanthropic” and “aims to bring people together in celebration of fashion.”

The episodes are roughly 15 minutes long;

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