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Opinion: Are Hologram Tours The Future of Music?

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📷 SPLASHNEWS/UNCRAZED COMPOSITE

With ABBA announcing their hologram tour, alongside new music, is the hologram tour the future for live concert experiences?

Before now, hologram tours have only been used as a way posthumous way to see our favourite artists, such as Elvis and Amy Winehouse.

Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad have not preformed together in over 40 years.

This is the first time a hologram tour has been used by an act still alive.

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The Swedish foursome will be de-aged; the hologram will show them in all their 1970’s glory.

If this is successful, will it change the live concert experience forever?

Tech Radar‘s Gerard Lynch said “In a post-COVID age, this could be a glimpse at a potential future of touring for bands.”

“But for bands entering their twilight years, it’ll let the songs keep playing long after their last notes have been sung.”

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For older artists, it would make the touring experience easier.

When you’ve seen an 8 minute drum solo by Fleetwood Mac’s then 70-year-old Mick Fleetwood in the flesh, twice, it’s hard to accept age as an excuse for using a hologram tour.

At the 2012 CoachellaSnoop Dogg and Dr Dre included a hologram of Tupac in their performance which kicked off the use of holograms.

The pandemic has undoubtedly pushed us forward to the all-tech future that has been slowly creeping up on us.

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The use of hologram tours could be seen as a extreme capitalist venture to maximise profit with the least effort possible.

The ABBA tours will also only be in London, which echos the British London-centric attitude and begs the question: if it’s literally a hologram, why can’t it go outside of London?

The tickets are also not any cheaper, costing roughly £80.

I was expecting outrage and disgust. Instead, my Twitter is flooded with people hoping to secure tickets.

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This suggests that maybe hologram tours do have a place in the live concert experience.

Any kind of return of ABBA was obviously going to send people into a frenzy, so would a smaller artist or an artist that tours in person get the same reception?

Personally, I cannot see it completely taking over live music, but for big acts with the means to hire the technology, it could become a staple feature in the live music experience.

Many parts of the future, especially involving artificial intelligence, are looking very dystopian.

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Hopefully people don’t forget the thrill of seeing your idol belt out your favourite song live.

You can find more celebrity news on our website.

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