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Selena Gomez Wants A Rare Beauty For Her Upcoming Campaign



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Selena Gomez is on the hunt for fans to star in her new upcoming ad campaign for her makeup company, Rare Beauty.

People who are 18 years or older and are in the United States are invited to submit their Sephora Colour IQ and Instagram handle along with a story about what makes them rare.

Gomez posted on Instagram: “Our first #WeAreRare community call is open and we’re excited to build this community together! It’s all about celebrating what makes you, you; and we would love your voice to be a part of the story.”


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So my rare video is out! So I’m posting a few pics from that day

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The first batch of lucky winners will be selected on March 9th and will be featured in the campaign, receive early access to products and “help build the Rare community,” according to a representative from the brand.


“Rare Beauty aims to find beauty in what society considers ‘imperfect’ and build a community that shapes conversations around beauty, self-acceptance, and mental health,” according to a press release.

The Pop Stars make-up line will be sold in Sephora stores as well as online and at JC Penney Sephora locations and will officially launch in the summer.

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