It has been reported that Simon Porte Jacquemus next venture for his brand is into the world of very lucrative beauty.
Although the designer himself has not yet commented on the potential launch, WWD has reported that the upcoming venture will be in partnership with Spanish beauty giant Puig, who also own the beauty extensions of Jean Paul Gaultier, Dries Van Noten and Paco Rabanne.
The collection is expected to heavily draw inspiration from all things French, think the Riviera, lavender fields and chic opulence.
After being founded in 2009, Jacquemus has seen unstoppable growth in recent years.
Simon Porte Jacquemus uses the brands Instagram as not only a brand account but a personal one too.
He shares moments like his engagement to long term partner, and their matching Halloween costumes.
It is perhaps this accessible and relatable approach to high fashion which has allowed for the brand to really take off.
Other luxury fashion houses that have branched into beauty have seen their beauty products become just as iconic as their clothes, Chanel No 5 for example.
The collection is expected to be launched in 2022.