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Snoop Dogg Wants To Make Death Row Records An “NFT Label”




Snoop Dogg has revealed that he’s making his newly acquired Death Row Records an “NFT label”.

Earlier this month, Dogg announced that he had become the owner of Death Row Records, the iconic label where he started his career 30 years ago.

The rapper was one of the three key artists responsible for the success of the legendary west coast rap label, which was founded in 1991 by Suge Knight, Dr. Dre and Michael Harris.

During an appearance in a Clubhouse chat room on Monday, the 50-year-old rapper revealed his plans to move further into the world of NFTs, saying that Death Row Records “will be putting our artists through the metaverse and through a whole other chain of music.”


“Just like how we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse so Death Row will be an NFT label,” he said.

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