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Bella Hadid Is Self-Portrait Campaign Star




Supermodel Bella Hadid is the face of Self-Portrait’s SS22 collection, and had debuted a series of portraits taken by British photographer Harley Weir.

Self-Portrait dedicated two rows of their instagram to unveiling the portraits;

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Each portrait of Hadid is symbolising a different state of being, this one is self sufficient.

Regarding the collection, creative-director and CEO Han Chong “When I think of the self-portrait woman, I never just have one person in mind. For me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.”

Chong goes on to say “the story will continue with the Spring Summer 2022 campaign starring Bella Hadid and captured by Harley Weir which will be released in full alongside the collection’s launch in January 2022.”


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