Chiara Ferragni Is Louis Vuitton’s Campaign Star
OG fashion blogger Chiara Ferragni has been featured in the Louis Vuitton for the #LVArchlight slingbacks.
Ferragni is a native of Milan and joined Louis Vuitton at the campaign shot in Milan at La Vigna di Leonardo.
The LVArchlight slingbacks are designed to “bring the original sneakers’ distinctive design to a refined new form.”
“With its bold design and oversized sole, Nicolas Ghesquière’s iconic LV Archlight sneakers have inspired an elegant new iteration in a classic slingback form. Adopting the codes of the original design, the new model features a rubber, wave-like sole.”
The shoe will come in six distinct colourways.
Ferragni’s blog, The Blonde Salad, which was started in 2009 was credited as one of the first fashion blogs, and Ferragni was named Forbes No. 1 on the Top Fashion Influencers list in 2017.
Havard Business School has even commissioned a case study looking into the success of her The Blonde Salad.
“I think influencers right now are the new media,” Ferragni said in an interview with Forbes from a penthouse hotel suite during New York Fashion Week in September. “In the past, people were so interested in reading fashion news out of a magazine, and now they get all this information from social media, through influencers.”
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