FC Barcelona Confirm Multi-Year Sponsorship Deal With Spotify
FC Barcelona have confirmed that they have reached a sponsorship deal with music streaming service Spotify.
Spotify will appear on the club’s shirts and training kit from next season across the men’s and women’s teams.
The multi-year deal will also permit Spotify the rights to name the infamous Camp Nou stadium for the first time in the club’s history. It will therefore be named Spotify Camp Nou from 2022/2023.
“We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify,” said Barça President Joan Laporta in a club statement.
“This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
“It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”
The initial deal is set to run for four seasons.
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