Jeffree Star Gives A Tour Of His Makeup Empire And Reflects On Brand

Jeffree Star reflects on growing his brand and shares his future plans whilst giving fans a tour of his huge makeup empire.

Star gave an exclusive tour to Entertainment Tonight and shared an insight into his products.

ET met with the cosmetics mogul at his offices in California for a tour of the entire company.

Star gave a full tour of the expansive facility, which includes warehouses, storage rooms, archives, and offices for his employees.

“It feels like yesterday that I launched three lipsticks shades,” Star reveals as he gets emotional about how his brand has evolved over time.

“Now, we’re about to be seven years in November.”

He shares that he’s been in a creative rut for some time.

“So, I was going through a creative rut and I actually have never told anyone that before,” he says.

“Last year, I went through a little creative slump for the first time in seven years and I was like, ‘Whoa, this is crazy.’ And there was just so much happening. I think that my brain just went, ‘What’s next?’”

He goes on the share that he hopes his move to Wyoming will help him escape this.

“That re-sparked everything and I got to just reset my brain and then we’ve already created everything up until 2023,” he adds. “So, I’m on a streak right now. I’m on a creative streak.”

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