Madison Beer Stars In Victoria’s Secret Perfume Campaign
Madison Beer announces her new campaign with Victoria’s Secret for the new fragrance, Tease Crème Cloud.
The campaign, shot by photographer Mario Sorrenti, features Beer looking angelic in a white dress floating amongst the clouds.
“It was honestly so much fun,” she said of shooting the campaign. “It was a very whimsical, daydreamy vibe the whole time. Being a Pisces, I was in my element, and it was so much fun.”
The lingerie giant is currently being rebranded in attempts to transform the brands image. VS suffered years of relentless scrutiny due to their lack of body diversity. They have also been accused of promoting an unrealistic standard for women.
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Despite the controversy, Madison has always been a fan of the brand. “I’ve definitely been shopping at Victoria’s Secret my whole life,” she said, “So I’m really excited to be working with them on this fragrance collection.”
“It was really cool that with a brand so massive,” she continues, “I really felt like I could still be myself and that the team was really open to all of my ideas. And they were really making sure that the campaign felt authentic to me.”
She also recognises the efforts to rebuild the brands image.
“I was really inspired by the brand’s recommitment to championing all women and their individual experiences, so I was honored to be a part of the new Tease campaign in this new chapter for Victoria’s Secret.”
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