Film & TV
Marvel’s ‘Shang-Chi’ Is The No.1 Film In The World
Marvel’s ‘Shang-Chi and The Legend of The Ten Rings‘ smashes the Labor Day film opening record with $71.4m in ticket sales, and is currently the number 1 film in the world.
Labor Day is traditionally one of the quietest weekends in the US calendar.
The Friday-Sunday box office figures for Marvel’s first film starring an Asian superhero are amongst the best throughout the pandemic.
View this post on Instagram
The Walt Disney Company opted to have a cinema-only release rather than the hybrid release used for previous films released recently.
Forecasted figures for Shang-Chi had only been close to $50m.
Many are hailing the release as a massive boost for the return of in theatre film releases.
“Shang-Chi is the ultimate confidence-builder for the theatrical movie industry,” said Paul Dergarabedian, senior media analyst for data firm Comscore, as reported in The Guardian.
“This was a very important film. This was the first Marvel movie that’s opened exclusively theatrically since Spider-Man: Far From Home in July 2019.”
“Shang-Chi is a real testament of the power of a theatrical-first strategy to drive huge numbers of moviegoers to the multiplex.”
You can find more celebrity news on our website.
