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Michael B. Jordan Responds to Cultural Appropriation Rumours

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After celebrating the launch of his new rum brand, Michael B. Jordan has been accused of cultural appropriation by naming the product J’Ouvert

Initial criticisms of the brand name began after Jordan‘s girlfriend, Lori Harvey, had posted images from what appeared to be a launch party for the new brand, including its original name.

One Twitter user reposted the images.

Nicki Minaj was amongst those to voice their concerns. She posted to Instagram an explanation of J’Ouvert‘s cultural significance and called for MBJ to change the brand name.

 

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A post shared by Barbie (@nickiminaj)

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Michael broke his silence and responded to these accusations of cultural appropriation on Tuesday via his Instagram story.

“I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on,” he wrote.

“Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations”

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He concludes: “We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of.”

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