Miley Cyrus is back with a new EP titled She Is Coming.
Heavily promoted across the United States with billboards completely filled with her branding of the new EP — and for good reason.
The country-hip-hop star has given the world multiple characters over the last several years, even recently slipping back into her country-roots with Mark Ronson’s Nothing Breaks Like a Heart, although the genre was categorised under Pop, it displayed Miley’s original taste in music, but let’s agree to disagree.
We digress; moving onto the new EP, one song, in particular, Mother’s Daughter has listeners going wild for the more aggressive character that she dabbles with, with lyrics such as, “swish, swish, motherf*****” social media commenters are saying, “mommy’s back”.
She Is Coming is the first of three EP’s planned for this year, with She Is Here landing in the summer and She Is Everything dropping towards the end of 2019, each with six songs. This also marks the first new album since marrying Liam Hemsworth, with many curious to know his thoughts of his wife’s transition into this new music vibe.
Onto the marketing campaign, and Miley has gone hard at promoting this. From clothing to condoms to billboards to a hotline that allows anyone to leave a voicemail that could be featured in future marketing for the EP, money isn’t an object for this divaish-character. We have compiled some of the best bits from her hotline, which changes the welcome message almost every time you call.
Give Miley a call on 1-833-SHE-ISMC.