The collection aims to “take the NFL fan apparel game to the next level.”
Dapper Dan, real name Daniel Day, first gained notoriety for introducing high fashion to the hip-hop world at his influential Harlem based shop, Dapper Dan’s Boutique.
The Pepsi x Dapper Dan collection sees the use of Day’s signature gawdy logo prints and casual athleisure style.
In a short video, NFL legend Victor Cruz interview’s Day about the upcoming collection.
“They call me the father of Logomania,” says Day.
Eventually, due to a photo of Mike Tyson brawling in one of Day’s Fendi re-works, he was sued by multiple high-fashion labels and the store consequently closed.
He became disgraced in the fashion community, though never stopped working underground.
The early 2010s saw a resurgence of the popularity in Dapper Dan‘s clothing.
In 2017, he opened a fashion line with the help of Gucci CEO Marco Bizzarri.
He then went on to open a second atelier, Dapper Dan’s of Harlem, in 2018.
The collection drops on the 9th of September at 10am EST.
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