Pepsi Collaborates With Father of Logomania on NFL Collection
The week sees the beginning of both NFL season and New York Fashion Week. To celebrate, Pepsi has collaborated with designer Dapper Dan.
The collection aims to “take the NFL fan apparel game to the next level.”
Dapper Dan, real name Daniel Day, first gained notoriety for introducing high fashion to the hip-hop world at his influential Harlem based shop, Dapper Dan’s Boutique.
The boutique operated between 1982-1992, and his clients included Jay-Z, Salt-N-Pepa and LL Cool J.
The Pepsi x Dapper Dan collection sees the use of Day’s signature gawdy logo prints and casual athleisure style.
In a short video, NFL legend Victor Cruz interview’s Day about the upcoming collection.
“They call me the father of Logomania,” says Day.
Famous for appropriating high fashion logos such as Fendi, Gucci and Louis Vuitton.
Eventually, due to a photo of Mike Tyson brawling in one of Day’s Fendi re-works, he was sued by multiple high-fashion labels and the store consequently closed.
He became disgraced in the fashion community, though never stopped working underground.
The early 2010s saw a resurgence of the popularity in Dapper Dan‘s clothing.
In 2017, he opened a fashion line with the help of Gucci CEO Marco Bizzarri.
He then went on to open a second atelier, Dapper Dan’s of Harlem, in 2018.
The collection drops on the 9th of September at 10am EST.
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