Fashion
Rihanna Is The New Face of Rimowa
Following Patti Smith and LeBron James, Rihanna is the latest face in Rimowa’s Never Still campaign.
Made famous by their stylish aluminium suitcases, Rimowa are now venturing “mobility essentials” and have enlisted Rihanna to promote it.
The Never Still range will include backpacks, cross-body bags and tote bags.
Although not a traditional luxury brand, Rimowa became one to watch after collaborations with Dior and Moncler.
We’ve only seen a few shots from the campaign on Rihanna’s Instagram so far;
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The shot shows Rihanna with one of the cross-body bags, clearly modelled after the suitcase’s the brand is famous for.
On Rimowa’s own Instagram, they have shared photos of the bag Rihanna is sporting, as well as a clip of the collaboration with Patti Smith.
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The collection is available to buy here.
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