Snoop Dogg And G-Star Raw Want You To “Say It Witcha Booty”
Hip-hop OG Snoop Dogg a.k.a Snoop Lion has been signed as the new face of clothing brand G-Star Raw.
The brand announced the collab with a series of Instagram posts;
The Amsterdam-based denim company hired Snoop for their latest Hardcore Denim campaign.
The ad campaign features new version of Snoop’s song “Say It Witcha Booty“.
G-Star RAW Chief Marketing Officer Gwenda van Vliet described Snoop as a “true original” and that he is “best in class, real and outspoken. He is continuously reinventing himself and he merges worlds in unexpected ways.”
Snoops history of being effortlessly cool makes him the perfect fit for any ad campaign.
The campaign see’s Snoop with his signature sunglasses and casual stance.
The new G-Star Raw Hardcore Denim collection is on-sale now.
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