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Snoop Dogg Joins Esports Organisation FaZe Clan

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📷 SPLASHNEWS/SHAREIF ZIYADAT/UNCRAZED COMPOSITE

Renowned hip hop artist Snoop Dog has joined the esports organisation FaZe Clan.

According to a statement shared on the official FaZe Clan website, Snoop is set to join the company’s board of directors when it goes public later this year.

The 50-year-old will also “co-create content, participate in key business initiatives and launch merchandise”.

In addition to his music career, Snoop has become increasingly well established in the gaming industry, providing voice-over work in titles such as Call of Duty: Ghosts and Madden NFL 20.

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Boasting a Twitch channel with over 654,000 followers, Snoop already claims his own avid gaming audience to absorb into the FaZe Clan, joining other celebrity stars like LeBron James and Offset.

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Changing his Twitter name to FaZe Snoop, the rapper announced the news through an animated video of a dog playing video games, interspersed with some of the top clips from his Twitch channel.

Explaining the move, Snoop said that his son Cordell played a large part in his decision to join the organisation: “It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors. The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together.”

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“As I’ve been watching what FaZe Clan has been building in the gaming space, I knew there was a natural connection with what my dad has been doing,” stated Cordell Broadus.

“When I look at the two brands, I was inspired by the synergy they could create so I brought them together in this partnership. I can’t wait for the world to see what we are about to do.”

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